savecommunitynow:

We all love the shows we watch. We all buy the merchandise, we all buy the DVDs, we all stay here in Tumblr making and reblogging graphics because we LOVE to be invested in them.

But then the Nielsen ratings appear and they burst our happy bubble. 

We don’t believe them, because we watch the shows differently; we watch them in our computers, in our phones, through the network pages, through Hulu, through Netflix, BUT WE WATCH and we love them. 

There’s a common enemy to all these shows, and you know what it is, 

THE NIELSEN BOX.

And that’s why we should tell the world how obsolete this measurement method is. We ALL watch TV differently and we are ALL are giving money to these shows, but networks and sponsors do not seem to take this into account because they think the number of people who do this is small.

It’s time to prove them wrong.

The #NotNielsen campaign is easy: 

Grab your webcam and film a video of yourself. It should be short and simple. Just tell us your name, your age (specially if you are on the 18-49 demographic THAT WOULD BE PERFECT) and say something like this.

Example: 

“I am female, 24 years old and I don’t have a Nielsen box” “I watch (name of the show on the bubble you watch).” “I do not feel represented by Nielsen.”

Then upload it to Youtube and put #NotNielsen in the title and in the tags so we can find it.

We’re gonna create A MASSIVE VIRAL VIDEO.

If you are not from the United States, you can participate too! Networks are happy to know their shows are well accepted in other countries. If you own a DVD of your favorite(s) show(s) ‘in the bubble’, show it and say “I buy the DVDs” and the name of the show you watch, we’ll try to edit EVERYONE in so we have the longest video possible.

We’re starting this with the shows that were listed by E! as ‘on the bubble’ BUT if you are part of a fandom for a show that’s on the bubble too and it’s not included, let us know and tag your video anyway, because it’ll be added!

These shows are:

Cougar Town
Community
Body of Proof
Nikita
Ringer
Up All Night
Awake
Bent
Scandal
Hart of Dixie
GCB
Gossip Girl
CSI: Miami

and others!

THE MORE THE MERRIER!

We need to do this pretty soon, since upfronts are in May. @loulzb will be editing the video, but it’s good to know in case she’s busy or she can we can have more editors, so if any of you are willing to edit, please let us know and we’ll add you to the list. 

We can do this, guys, if we get a good number of videos, it will GO viral. We already have contacts to send this to, so you don’t have to worry about that.

Get your webcams, and SUCK IT, NIELSEN!!! 

“What’s really hard about this one is a problem specific to this TV show, which is if you walk by set, they are contemporaries in real life. Busy [Phillips] is 31, and Dan [Byrd] is 26. And being around them all the time, because I believe in a very claustrophobic set, where the actors and writers really know each other, there’s nothing creepy at all. Those two are tight on set because they are the only two in each other’s age range. Everyone else is a slightly different generation.

And yet, we have to remember as characters they are 29 and 21. Is it creepy? Is it not creepy? We can’t tell. So we’re addressing it, and we can’t decide where it falls. It’s one of the only things we fight about in the writers’ room.”

[…]

“Chemistry between actors sneaks up on you. So what we originally thought the first year would be—he has a crush on this garish, ballsy friend of Jules—had a weird subtext. Because she played it as a girl who was really flattered to have someone as smart and bright and together as him interested in her. She didn’t play it as a cool high-school chick who has a sixth-grader that likes her. She played it as having this real undercurrent.

So we never expected to be at this point. So when we broke that episode last year, it was about, on a bigger scale, her caring about him making a right or wrong decision. And her knowing how she could pull him out of it. Because to us, it was simple. Who fixes this? You have Jules. Jules can’t fix it. Who can? It’s easy. Laurie could flirt with him, in a harsh way, just to prove a point to him that he shouldn’t be changing his entire life over some chick. But I ask everyone to weigh in on this. Do you find it creepy or not creepy?”

[…]

“I like it just fine now. And then I have this nightmare where I say, “Let’s just have them kiss and make out. It’s no big deal. They are close to the same age.” And once you do that, it suddenly feels creepy and incestuous. So we haven’t figured out way through it yet. We know we’re going to have to do it eventually. But given that ABC shafted us this year, we intentionally made him 21 by the end of this season, because a) we’re writing the finale right now, and I like a world in which he’s allowed to drink, and b) we need to see if it changes how we feel about the dynamic between those two.”

[x]

• Q:What's going to happen for your love life? Are you guys ever gonna have a thing?
• Dan Byrd:They want it.
• Busy Philipps:They want it!
• Dan Byrd:They sorta toyed with this storyline and apparently the finale, there's going to be some sort of climatic type event.